Argosy Private Equity News

Argosy Private Equity is pleased to announce a strategic partnership with NBA standouts Giannis Antetokounmpo, Thanasis Antetokounmpo, and Michael Carter-Williams, collectively known as the “The Splash Squad.” The Splash Squad has invested in the company and signed a Name, Image, and Likeness (NIL) agreement to help grow the Mr. Splash brand across the Midwest.

This collaboration builds on Argosy’s December 2024 partnership with Mr. Splash, a rapidly growing express car wash chain in Central Wisconsin. It further highlights the Company’s dedication to expanding its community-centered car wash presence across Wisconsin, while pursuing its mission of setting a new industry standard through great service, innovative solutions, and a meaningful impact on local communities.

As part of the agreement, The Splash Squad will participate in promotional efforts, including appearances at site openings, charity events, and social media engagement. Giannis Antetokounmpo who has spent his entire NBA career in Wisconsin, is a natural fit to represent Mr. Splash’s growth in the state.

“We’re not just investing in a brand — we’re investing in people,” said Giannis Antetokounmpo. “Mr. Splash has a strong foundation, and we’re excited to grow that impact across the communities that mean so much to us.”

“Giannis, Thanasis, and Michael bring more than star power—they bring values that align with our mission of delivering exceptional service with community at the core,” said Jeff Joos, CEO of Mr. Splash. “We’re excited to team up and expand our reach in a fun, authentic way.”

As this partnership grows, so does the shared commitment to the people and communities that have been there for Mr. Splash. To celebrate, Mr. Splash Unlimited Members will have opportunities to win signed memorabilia and tickets to see Giannis and the Milwaukee Bucks.

“We’re excited to partner with The Splash Squad. With our 100-Day Plan and VAM™ initiatives in motion, we’re focused on driving growth through strategic acquisitions, brand enhancement, and operational improvements. We believe this partnership will be a key catalyst in taking Mr. Splash to the next level,” said Jack Nugent, Partner at Argosy Private Equity.

The Splash Squad’s involvement reflects a unique blend of business and brand alignment. We believe the athletes’ engagement helps enhance visibility, strengthen local ties, and can drive Mr. Splash’s continued expansion in Wisconsin markets.

For more information, please contact Jack Nugent at jnugent@argosycapital.com.